Category: SEO

In an online business environment that relies heavily on organic search, the lack of a good search engine optimization (SEO) strategy is detrimental to your growth and profitability.

In this column, we will look at three SEO facts that business owners should know in order to achieve great results. 

1. SEO is not a supplement, but a combination 

Search engines have become an integral part of the decision-making and purchasing process of consumers, which means organic search is essential for any business. Getting on Google and other search engines is important because that’s where most searchers go to search for something – and where most of the traffic to your website will come from. Organic search connects you with buyers.

The factors that affect your search ranking aren’t limited to your own site, either. Some of the most important ranking factors are external, such as getting links from other websites with authority in your niche. Google counts them as “votes” in your favor. For best results, search engine optimization should be integrated into your entire business strategy from the start. Breaking down silos and working with other departments is beneficial for all parties! This is how: 

Content marketing

If content marketing is an important part of your traffic generation strategy, you should first analyze the search behavior of your ideal prospects to gather information to tailor your content. Doing this before creating your content will help you align everything you’ve created with the current needs and behavior of your current customers.

Paid search 

Some business owners take different paid traffic and search engine optimization, not realizing that an SEO expert can help you improve the scope and impact of your paid search campaigns. It’s true that SEO and paid search are different beasts, requiring specialized knowledge. But the address research staff and the collaboration of SEO and PPC teams can be powerful. SEO experts dive into multiple data sources and use research and analysis techniques that can make PPC experts more effective in driving traffic and increasing profits. On the other hand, PPC is a great way to test new ideas and test conversion strategies before investing heavily in long-term strategies like SEO and content marketing. 

Exchange rate promotion 

Getting more visitors isn’t enough. You need to convert them into paying customers or make them do whatever you want. And SEO can bring you better results once you understand your website visitor at a deeper level.

• Why did they come to your website? 
• What do they want from you?
• How do they intend to act on your message? 

Using this data and insights from an SEO expert, you will gain a better understanding of the psychology of website visitors and can use it in your online communication to improve conversions.

Business development 

The information collected from Google can help you promote your business in the future. By going into stored historical data and comparing it to future trends, you can 

• market analysis 
• study competitors 
• make predictions 
• allocate resources 

All of these things will help you figure out what you need to become a sales leader, how long it will take you to beat your competition, and what activities will make you profitable.

A good SEO analyst can help you uncover insights that will warn you against entering an overly competitive market or protect you from a wasteful investment in a low-profit area. 

Brand image and communication 

Once you understand what goes through the minds of your ideal customers, your brand messages and marketing communications will be more consistent and effective. It costs nothing to get Google search data and study it for insights. Do you speak your customer’s language? Have you discovered the most common questions your customers ask? Are you solving the main problems they face?

Your story is more interesting when you talk about what interests them. By knowing what you like, you can: 

• give a hand 
• provide valuable resources 
• design an effective brand campaign 
• make the interview fun and interesting 
• make smart use of data 
• combine it with your other data and insights to maximize impact 

Integrating SEO into everything you do, offline and online, can improve your results and increase your growth.

On the other hand, trying to “hit on SEO” is like putting icing on a cake that doesn’t work. This concept is the reason why many companies do not find success in search engine optimization.

2. SEO is not a substitute for a good product

Good SEO can’t fix what’s wrong with your product. As an American politician said recently, it would be like “putting lipstick on a pig”. So start with your product and fix it first. Going forward, how your customers perceive your product (and the opinions they express about your business) will affect your visibility on Google. A great search engine wants its users to keep coming back, so it will ultimately strive to provide only high-quality products and services that its users will love. So “customer satisfaction” can be very important for your website to appear at the top of Google search results! 

Stop thinking of SEO as a “quick” or “duct tape” solution for your business. This attitude will keep you from reaching your potential and is a threat to your future success. 

3. Plugins cannot replace an SEO expert 

You cannot “install SEO” quickly and easily. WordPress plugins cannot cover all aspects of engine optimization. If you think SEO only means checking the box in the plugin settings in your website’s control panel, it’s time for a change.

Many companies are losing opportunities because the owners and marketers do not have the knowledge and skills to manage organic search. An expert can use SEO to improve your marketing and avoid costly mistakes. Common mistakes – such as changing the website code that affects SEO negatively, or installing plugins that slow down your website, or not running an SEO audit from time to time until late – become easy to avoid. 

SEO techniques, which you should work on before installing SEO plugins, include organizing many aspects of your website, such as information structure, website layout, navigation, layout, and layout.

4. Good SEO is data driven 

In May at SMX London, I had an interesting discussion about this with SEO consultants. We all agree that bad plans lead to bad results. But when search marketing fails, you can’t blame Google or SEO itself – only yourself and your poor strategy! 

It’s time for business leaders to embrace it. If only a small part of what you do works well in bringing good results, why repeat whatever doesn’t work next year? Stop doing it! 

There are customers you may not have gotten because your strategy and marketing are not good. It’s because you don’t do the important things, it increases your failure rate. By applying these methods and creating relationships, you can increase sales. 

That’s why you have to make decisions based on facts, not instincts. Statistical analysis is important for this purpose. 

Not only do you need to choose the right data to analyze, but you also need to know what you’re looking at and why it’s important. Unless you can get rid of the unnecessary things, you will only think and take unnecessary risks… causing your business to fail.